Bumble now lets men make the first move

Bumble now lets men make the first move. Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app.

O que aconteceu

Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app.

Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window.

"While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect.

Por que importa

A pauta interessa a quem acompanha Tech porque altera expectativas e decisões práticas.

Consequência prática

It was about designing an experience with women's needs in mind to create better o … Read the full story at The Verge.

Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

"While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

It was about designing an experience with women's needs in mind to create better o … Read the full story at The Verge. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.